MgA. Tomas Lomic
*1989, Prague, Czech rep.
Movies have always been my passion since I was a kid. As a child, I used to develop photos in a dark room with my father, later, my own photos by myself. This love for film and camera developed into a way of life, nevertheless I was still missing something in the photos. Yes, it was motion, so I decided to move on from still photography to movies, in other words, "motion pictures". I studied at the Film Academy of Miroslav Ondricek in Pisek and since my graduation in 2012 I'm working in advertisement and film industry as a director.
From my point of view, it is crucial for a good director to have a wide set of skills which is essential when you want to achieve the best results. Because of that, I have spent quite a lot of time mastering idea-making, writing, directing, drawing, editing, and also technical skills such as operating the camera, lighting, sound designing all the way to executing the production.
I strongly believe that the era when one "image" TVC per year was enough has passed a long time ago; I have a different approach. What I primarily offer is, what I call, commercial series consisting of several spots created directly for the client leaving out any other subjects which makes the production affordable. And when the budget is low, we are eager to find a way to make it happen anyway according to my motto: "Nothing will ever be attempted if all possible objections must first be overcome."